YouTube Celebrates 2023 Black Voices Fund Initiative

Emma Okonji

YouTube has reaffirmed its commitment to amplify Black voices in Africa with a two-day event in Nairobi, Kenya to celebrate the 2023 #YouTubeBlack Voices Fund grantees and allow them to connect, network and collaborate with other creators.

Over 100 Black creators from around the world took part in the celebrations in Kenya, which also highlighted the impact that the YouTube Black Voices Fund has had since its launch. Created in 2020 with the purpose of investing in talent and presenting fresh narratives that emphasise the intellectual power and authenticity of Black voices, the programme has helped over 500 creators and artists grow their channels and their audiences. 

The #YouTubeBlack Voices Fund has been an opportunity to both celebrate and cultivate Black artistry around the world and forms part of the platform’s commitment to supporting Africa’s creative ecosystem. YouTube plays an essential role in the discovery and development of African culture and the fund takes this a step further by equipping up-and-coming Black creators, artists, songwriters and producers with the resources to succeed on its platform.

Speaking on the initiative, YouTube Managing Director of Emerging Markets, EMEA, Alex Okosi, said:  “When we announced the $100 million fund to amplify Black and African voices and perspectives on our platform, we wanted to create a space where Black people can share their own stories, in their own voices, with the world. The fund has, in many ways, created opportunities to amplify, celebrate and cultivate Black artistry for a global audience.”

Nigerian creator Osereme Egbor of Styleby Reme, said: “Being a part of the BVF programme Class of 2023 has literally changed my life. I moved from creating content in a room that I used to share with my sister, to getting my own space. I was also able to get better filming equipment like ring lights and tripods, I needed to increase the quality of my videos.”

In addition to funding, creators also received one-on-one mentorship and classes on how to grow their revenue.