Infinix Restates Commitment to Nigerian Market, Consumers

Emma Okonji

Infinix, a leading smartphone brand has restated its commitment to the Nigerian market, in the area of quality smartphone products that will enhance the experience of the Nigerian consumers.

The smartphone maker made the disclosure in Lagos during a media parley where key insights were shared by Infinix representatives, highlighting the brand’s commitment to continual improvement and investment in the Nigerian and African markets.

Addressing the video quality and faster charging feature of Infinix smartphones, the Global PR Director at Infinix, Mia Liu, said Infinix doesn’t just manufacture smartphones but actively conducts research to identify the most critical requirements expressed by smartphone users.

Local Marketing Manager, Infinix Nigeria, Yemi Adewunmi, highlighted the brand’s commitment to gathering feedback through extensive market research. Infinix continuously seeks feedback to enhance its products, ensuring they meet the evolving demands of consumers, Adewunmi said.

Liu further emphasised the significance of establishing an emotional connection between the brand and its consumers. Infinix is dedicated to localising its communication and sharing authentic stories that resonate with the target audience. By promoting social well-being, corporate social responsibility (CSR), and embracing African culture, Infinix aims to shift the perception of being solely a product-focused brand.

According to her, Infinix has actively supported various initiatives focusing on the growth and development of young Nigerians, as the brand’s presence can be felt across campuses nationwide, with collaborations established with prominent Nigerian institutions.