Visa Will Deliver a Win for Women-Owned Businesses At The FIFA Women’s World Cup

Numbers permeate every aspect of business and sport, telling a story of inspiration, perseverance, and growth: a jersey number, goals scored, capital raised. Visa will celebrate the numbers, and the stories behind them, throughout this year’s FIFA Women’s World Cup 2023, including a few changing the game for women at the tournament and across the globe: $500,000, 32, and 64.

Today, Visa, Worldwide FIFA Women’s Football Partner, announced a first-ever extension of the coveted Visa Player of the Match athlete award to support women-owned small businesses (WSMB) with $500,000 in total grant funding across the 64 matches and potentially 32 qualifying countries.

“Visa understands equity requires action and resources. We’re excited to use the world’s biggest stage for women’s sports to put the power for change into the athlete’s performance – and uplift a business in the home country of each game’s Player of the Match.” said Andrew Uaboi, Vice President and Head, Visa West Africa.

“Nigeria is one of the leading African countries with the highest number of female entrepreneurs and we are passionate about using this initiative to create a positive impact on society, in addition to advancing the growth of women owned small businesses in our region. We also see this as an opportunity to inspire young girls to dream big and pursue their passion for the beautiful game”, he added.

The Visa Player of the Match trophy is awarded at each of the 64 matches to the player whom fans vote to be the most outstanding of the match. At FIFA Women’s World Cup 2023™, audiences watching at home will once again have the opportunity to celebrate the women on the pitch and for the first time, help elevate women in business at the same time. 

Building up to the final match, Visa will award 64 grants to women small businesses from the same country as the national team represented by the winning footballer. Whether a player from first-time entrant Panama or a veteran from the defending champion U.S. team, a woman small business owner in the Player of the Match country the athlete represents will receive a grant to help towards her own goals. The funding ranges in value from $5,000 for the 48 first round matches up to $50,000 for the final. The winning small businesses will be announced live at the athlete trophy presentation.  

This initiative stems from Visa’s multi-year commitment to help women entrepreneurs access crucial financial resources and empower inclusion in the global economy. Supporting women in sport is important for future business success. According to a survey of 5,000 adults and 2,250 small business owners in 10 markets conducted by Wakefield Research for Visa:

Visa is committed to empowering women across its organization and through its brand support. For more than 15 years, Visa’s investment in women’s football has advocated for equity, inclusion, and creating meaningful connections with athletes, fans, and communities around the world. Visa is the first FIFA Women’s Football Partner, the first standalone sponsor of UEFA Women’s Football, and sponsor of national teams including the U.S. Soccer Federation and Mexican Football Federation.

In the host countries of Australia and New Zealand, Visa’s FIFA Women’s World Cup 2023 tells the story behind the FIFA Women’s World Cup athletes, honoring and spotlighting their own numbers and journey.