Sam Obafemi: The Octopus’ Known for Unconventional Problem-solving Approach

Sam Obafemi, known as ‘The Octopus’ for his unconventional problem-solving approach, sheds light on his background and the driving forces behind the merger that led to the establishment of Cerca Africa. With over two decades of experience in diverse industries and a wealth of certifications and qualifications, Obafemi, in this exclusive interview with MARY NNAH, discusses his role as a Business Community and Membership Specialist, his advisory focus areas, the significance of his educational background, his accomplishments as an author and speaker, and his aspirations for the future. He also delves into the mission, values, and unique offerings of Cerca Africa, positioning the company as a trusted partner dedicated to delivering exceptional solutions in an ever-evolving business landscape. 

Can you tell us about your background and how you became known as ‘The Octopus’?
My primary focus has always been on problem-solving and helping people avoid them whenever possible. This unconventional approach earned me the nickname ‘The Octopus.’ I have over two decades of experience in various industries, including manufacturing, oil and gas, ICT, and payment card infrastructure. With a background in computer science and certifications in different areas of expertise, I have a wealth of resources that form the foundation of my solutions.


You have a diverse range of certifications and qualifications. How do these contribute to your work as a Business Community and Membership Specialist?
My certifications, such as being a CISCO Certified Network Associate (CCNA), Oracle Certified Associate (OCA), Oracle Certified Professional (OCP), and CompTIA Certified Security Expert (S+), provide me with a strong technical foundation. As a Business Community and Membership Specialist, I focus on leveraging communities, tribes, and memberships to create wealth for members. These certifications, combined with my expertise in stress management, emotional intelligence, anger mastery, and peak performance coaching, enable me to provide comprehensive solutions in business strategy, operations advising, and business systems enhancement.


You have consulted for various corporate organisations and individuals, what are some of the key areas you focus on in your advisory and training sessions?
In my advisory and training sessions, I concentrate on business process engineering, strategy development, and operational improvements. I develop content for capacity building, training, and development, as well as life coaching. I aim to enhance business models, culture, and processes, helping organisations and individuals achieve peak performance and success. I have also guided SMEs through my role as a YouWiN Monitor and Consultant.


With your extensive educational background, including an MBA and ongoing DBA studies, how does this enhance your role as a business advisor?
My educational journey, which includes an MBA from the University of Business Innovation and Sustainability (UBIS) in Geneva and ongoing studies for a Doctorate in Business Administration (DBA), has deepened my understanding of business principles and strategies. It allows me to approach advisory roles with a comprehensive and research-based perspective. The academic knowledge complements my practical experience and enables me to provide well-rounded and effective business advice.

In addition to your work as a business advisor, you are also an accomplished author. Could you tell us about some of the books you have written?
I have authored several books, each with its unique focus. Some of my titles include ‘Fans Don’t Pay,’ ‘Based on Logistics,’ ‘But What Do I Know?,’ ‘Fearless Seed,’ ‘Rebellion is a Need,’ ‘The Vexed God,’ and ‘My Valleys.’ These books cover a range of topics, including personal development, mindset, and overcoming challenges. Through my writing, I aim to inspire and empower individuals to unlock their potential and achieve success in various aspects of life.


As a public speaker and teacher, what are some of the key messages you strive to deliver to your audience?
When I speak and teach, my key messages revolve around the power of mindset, personal growth, and self-mastery. I encourage individuals to challenge societal limitations, embrace their true potential, and strive for excellence in their endeavours. I also emphasize the importance of continuous learning, resilience, and taking ownership of one’s life and success.


Are there any specific initiatives or organizations you have been involved with that have made a significant impact?
I have served on advisory boards for organizations such as Civitas Tunisia, Side Brief (with a presence in over 40 African countries and the USA), Rehoboth Center for Elderly Care (RCEC) Nigeria, and School Resource Centre (SRC) Nigeria. These involvements have allowed me to contribute to meaningful initiatives and make a positive impact on various sectors, including education, elderly care, and community development.


With your wealth of experience and expertise, what are your future aspirations and goals?
Moving forward, I aim to continue making a difference through my work as a business advisor, speaker, writer, and teacher. I strive to empower individuals and organizations to achieve their full potential and drive positive change. Additionally, I am dedicated to ongoing personal and professional growth, as well as expanding my contributions to global platforms.


Can you tell us more about the merger between the Sam Obafemi Behavioral Change Academy (SOBCA) and Business Study Group (BSG) that led to the establishment of Cerca Africa?
The merger between SOBCA and BSG represents an exciting milestone for both organisations. It is a result of our shared vision to make a profound impact on individuals and businesses across Africa and beyond. By combining our exceptional expertise, vast resources, and unwavering dedication, we have created Cerca Africa—a unified entity committed to delivering unparalleled solutions in strategy, processes, change management, marketing and sales outcomes, behavioural change, and coaching.


What motivated the decision to consolidate SOBCA and BSG into Cerca Africa?
Our decision to merge SOBCA and BSG was driven by a common goal to provide comprehensive, innovative, and tailor-made business solutions. We recognised the strength and synergies that would arise from combining our expertise and resources. By joining forces, we can better serve our clients, empower them to overcome obstacles, maximize their potential, and achieve resounding success.


How does Cerca Africa differentiate itself in the market and what sets t apart from other consulting firms?
Cerca Africa stands out by offering exceptional solutions in strategy, processes, change management, marketing and sales outcomes, behavioural change, and coaching. We take pride in our commitment to being close to our clients, actively listening to their needs, and providing unwavering support as they navigate the challenges of daily business and life. Our team of experts, led by Sam Obafemi, brings a wealth of knowledge and experience to every client engagement, ensuring that we deliver outstanding services that cater to their diverse needs.


Can you tell us more about the mission and values of Cerca Africa?
At Cerca Africa, our mission is to simplify our clients’ journeys by offering exceptional solutions that drive their success. We are dedicated to providing comprehensive and innovative business solutions that empower individuals and organizations to overcome challenges, maximize their potential, and achieve their goals. We firmly believe in the principles of community, tribe, and membership, and how they can contribute to wealth creation. Our values include integrity, excellence, collaboration, and unwavering support for our clients.


How does Sam Obafemi’s expertise and background contribute to the
the success of Cerca Africa?
Sam Obafemi’s expertise as a trained computer scientist turned behavioural change therapist and business community strategist is instrumental to Cerca Africa’s success. His extensive certifications in life coaching, positive psychiatry, anger management therapy, NLP, and emotional intelligence bring a unique perspective to our services.

Sam’s leadership and wealth of experience in driving personal and professional transformations make him an invaluable asset to our team and clients.


What are some of the educational qualifications and achievements that
Does Sam Obafemi bring to Cerca Africa?
Sam Obafemi holds an MBA from the University of Business Innovation and Sustainability (UBIS) in Geneva, an MSc in Management from College De Paris in Paris, and is currently pursuing a Doctor of Business Administration (DBA) with UBIS. These qualifications, combined with his extensive experience and certifications in various areas, position him as a thought leader in the industry. Sam’s educational background and the ongoing pursuit of knowledge contribute to Cerca Africa’s ability to deliver exceptional solutions.


How does Cerca Africa plan to support individuals and businesses in an ever-evolving business landscape?
Cerca Africa aims to be a trusted partner to individuals and businesses by equipping them with the necessary tools, guidance, and unwavering support. We understand that the business landscape is constantly changing, and we are committed to helping our clients navigate these changes successfully. Through our comprehensive solutions, we empower our clients to adapt, innovate, and thrive in an ever-evolving environment. Our goal is to ensure their long-term success and growth.