Sanlam Nigeria Promotes Financial Inclusion with New Campaign

Emma Okonji

Sanlam Nigeria recently launched the #ProudMoments campaign to herald a fresh approach to deepening financial inclusion and aid the appreciation for insurance services across businesses and for individuals.

The campaign, with visuals shot in location in Nigeria, centres on the need to protect the things that matter through insurance. It advocates resilience and grit as critical ingredients required to achieve success. The creative delivery highlights a clear theme around celebrating genuine success whether personal, professional or organizational while emphasizing the need to put in place adequate protection for same.   

During the launch in Lagos, the Managing Director/Chief Executive Officer Sanlam Life Insurance Nigeria, Mr. Tunde Mimiko, restated the company’s commitment to promoting well-intentioned living that encourages success stories and celebrates individuals who are constantly challenging themselves to promote a healthy, vibrant and secure future.

In his remarks, the Managing Director/Chief Executive Officer of Sanlam General Insurance, Mr. Bode Opadokun, reiterated Sanlam Nigeria’s continuous efforts at celebrating individuals’ achievements and successes, connecting its drive to creating an environment that appreciates lasting impact and legacy through insurance.