Tiger Beer Transforms Ozumba Mbadiwe’s Pillars into Dazzling Display of Artistic Brilliance

Tiger Beer, the brand celebrated for its dedication to creativity, self-expression, and social responsibility, has for the third time, breathed new life into the Tiger Pillars at Ozumba Mbadiwe, Victoria Island.

According to a statement yesterday, with a mission to promote unity and celebrate artistic expression, Tiger Beer unveiled the newly repainted pillars as a stunning masterpiece that exudes artistry and inspiration.

“Through the Tiger Pillars project, Tiger Beer seamlessly combines its iconic brand identity with the extraordinary artistic vision of Charles Okah, also known as ‘The Flying Bushman’. “With a strong commitment to fostering creativity and exploring the power of color, Tiger Beer commissioned Okah to revitalise the prominent pillars, resulting in a mesmerising visual spectacle that captivates onlookers and reinvigorates the urban landscape. This creative transformation showcases Tiger Beer’s unwavering dedication to enhancing public spaces through artistic expression, instilling a renewed sense of wonder and appreciation for the vibrant intersection of art and community,” the statement added.

Head of Brands, Sessionable Lager at Nigerian Breweries Plc, Okwudili Nwakobi, emphasised the project’s essence saying, “through the Tiger Pillars, we aim to inspire individuals to unleash their creative potentials, raise awareness among our target audiences, and foster a deep sense of pride between individuals and their communities.”

Okwudili further commented on the project’s significance, highlighting Tiger Beer’s commitment to supporting local artists, promoting urban art in Nigeria, improving the environment and creating shared spaces that embody the true spirit of the community.”

“Tiger Beer partnered with the exceptionally-talented artist Charles Okah, aka The Flying Bushman, for this project because his creative flare aligns with our goal of creating a meaningful experience for everyone who encounters the Tiger Pillars,” he remarked.

Okah, the artistic visionary entrusted with the paintbrushes, expressed honour and enthusiasm stating, “I am truly honoured to have had the opportunity to collaborate with Tiger Beer on this remarkable project. Through the power of art, we can ignite and tell compelling stories of who we are — that creates a lasting impact on our society.”