Experts Plans 2023 World PR Day 

Funmi Ogundare 

Professionals, thought leaders, experts, and undergraduates from around the world, will on July 16 commemorate the World PR Day. 

It is a global event, held annually to recognise and celebrate the field of public relations and communications while fostering a unified global agenda to enhance understanding and utilization of Public Relations ( PR).

The Founder and Convener of World PR Day, Mr. Ayeni Adekunle, emphasised the strategic significance of PR, stating, “PR plays a crucial role in building relationships, achieving business objectives, and preventing crises that could jeopardise companies or even lead nations to war. It shapes public opinion and creates a world where communication is intentional, credible, positive, powerful, and has a developmental influence.”

He said last year’s programme themed, ‘Trust, Truth, and Transparency,’ witnessed an array of conferences, fireside chats, virtual and physical events, summits, and festivals organised by renowned PR and communications agencies such as GLG Communications, Global Media Alliance Forum, and the Public Relations Council of India.

 In addition to the festivities, he added that the 2022 edition, showcased a global agenda designed to explore the noble aspects of the profession, address misconceptions and motivate PR practitioners to fulfil their duty of facilitating responsible communication, advancing organisational goals, and making positive contributions to society and the environment.

“These engaging conversations delved into the depths of public relations, exploring its applications and emphasising the alignment of organisational values with social and environmental causes while highlighting authenticity and transparency.Prominent voices from the industry, including Alastair McCapra of the Chartered Institute of Public Relations (CIPR), the late Francis Ingham of the Public Relations and Communications Association (PRCA), “he said.