Prime Video to Thrill Audience with ‘LOL Unscripted African Original’
Sunday Ehigiator
Prime Video announced its first unscripted African Original, ‘Last One Laughing (LOL) Naija’, which will launch today, July 14.
Hosted by Nigeria’s king of comedy, Basketmouth, the six-part series is a unique, unpredictable, unscripted comedy, which follows the successful adaptation of Prime Video’s global hit comedy franchise currently produced in over 20 countries and territories worldwide.
Arguably the cheapest movie platform in Nigeria, Prime Video offers customers a selection of local Nigerian originals and Nollywood titles, as well as popular global Amazon originals and exclusives like Gangs of Lagos, Brotherhood, Battle on Buka Street, The Lord of the Rings: The Rings of Power, Tom Clancy’s Jack Ryan, and Riches, all and more for as low as N800 for MTN users, and N2,300 for other users monthly.
‘Last One Laughing Naija’ is set to be the latest of the array of movies exclusive to Prime Video.
The series will see Basketmouth pit 10 of Nigeria’s best comedy and entertainment stars against one another in a celebrity showdown where anything can happen. The 10 of them would be locked in one space for 6 hours and asked to crack each other up with laughter, with each of them ensuring not to laugh.
With cameras set in strategic places all around the room and Basket-mouth, being the umpire watching each of them through a monitor in a separate room, any of the comedians caught laughing in any expressible form receives a yellow card from the host as a first warning and gets a red card which signifies eviction when caught for a second time.
The first season would feature a stellar cast of 10 A-star comedians, put against each other to make each other laugh within 6 hours. They include Okey Bakassi, Acapella, Mr. Funny aka Sabinus, KieKie, Buchi, Dat-Warri-Girl, Taaooma, Senator, I-Go-Save, and Gandoki.
They are to compete for a winner-takes-all prize of N40 million which according to Prime Video’s Head of Originals, Africa and Middle East, Ned Mitchell, would be donated to a charity organisation of the winners choosing.
According to him, “LOL: Last One Laughing is a global hit for Prime Video, and that’s why we’re excited to bring its very own version to customers in Nigeria.
“As the first unscripted African Original to launch on Prime Video, LOL: Last One Laughing Naija continues to set the tone and standard of the authentic Nigerian stories and genres we want to share with our audiences at home and abroad, and our commitment to the local TV and film industry.
“The six-part series will feature a group of comedians as they compete to be the Last One Laughing. For six hours, there is only one rule: if you laugh, you lose. The last comedian to remain straight-faced will be the winner and will be able to donate ₦40m to a local charity of their choice.
“The top comedic lineup will bring every comedy trick they have to make each other laugh whilst resisting the urge to laugh themselves.”
At the preview, hosted by ace comedian, Atunyota Akporobomerere a.k.a. Ali-Baba, the organisers and producers of the LOL Naija gave what could best be described as the mouth-watering tip of an iceberg on what viewers should expect, as it showed the audience the first of the six episodes in the first season.
Speaking on the series, Head of Nigeria Originals, Prime Video, Wangi Mba-Uzoukwu, said the concept “is our first unscripted comedy show in Nigeria. There is no special way of showing that we are serious about business in Nigeria without comedy.”
She said Prime Video is committed to pushing African content including its comedy to the rest of the world at the best affordable rate.
According to her, “Our audiences are going to love seeing a series full of incredible Nigerian humour and comedic talent with this A-list lineup of comedians, who will test each other’s limits in the pursuit of laughter in LOL: Last One Laughing,
“We’re proud to be bringing Prime Video customers a genre most loved and consumed by Nigerian audiences around the world.”
Also speaking, Basketmouth noted that “Afrobeat broke into the global market but Nigerian comedy hasn’t. I see this as a perfect way to make Nigerian comedy break into the global market and it makes me feel like a Nigerian in the business. I am happy to be part of it.”
Prime Video to Thrill Audience with ‘LOL Unscripted African Original’
Sunday Ehigiator
Prime Video announced its first unscripted African Original, ‘Last One Laughing (LOL) Naija’, which will launch today, July 14.
Hosted by Nigeria’s king of comedy, Basketmouth, the six-part series is a unique, unpredictable, unscripted comedy, which follows the successful adaptation of Prime Video’s global hit comedy franchise currently produced in over 20 countries and territories worldwide.
Arguably the cheapest movie platform in Nigeria, Prime Video offers customers a selection of local Nigerian originals and Nollywood titles, as well as popular global Amazon originals and exclusives like Gangs of Lagos, Brotherhood, Battle on Buka Street, The Lord of the Rings: The Rings of Power, Tom Clancy’s Jack Ryan, and Riches, all and more for as low as N800 for MTN users, and N2,300 for other users monthly.
‘Last One Laughing Naija’ is set to be the latest of the array of movies exclusive to Prime Video.
The series will see Basketmouth pit 10 of Nigeria’s best comedy and entertainment stars against one another in a celebrity showdown where anything can happen. The 10 of them would be locked in one space for 6 hours and asked to crack each other up with laughter, with each of them ensuring not to laugh.
With cameras set in strategic places all around the room and Basket-mouth, being the umpire watching each of them through a monitor in a separate room, any of the comedians caught laughing in any expressible form receives a yellow card from the host as a first warning and gets a red card which signifies eviction when caught for a second time.
The first season would feature a stellar cast of 10 A-star comedians, put against each other to make each other laugh within 6 hours. They include Okey Bakassi, Acapella, Mr. Funny aka Sabinus, KieKie, Buchi, Dat-Warri-Girl, Taaooma, Senator, I-Go-Save, and Gandoki.
They are to compete for a winner-takes-all prize of N40 million which according to Prime Video’s Head of Originals, Africa and Middle East, Ned Mitchell, would be donated to a charity organisation of the winners choosing.
According to him, “LOL: Last One Laughing is a global hit for Prime Video, and that’s why we’re excited to bring its very own version to customers in Nigeria.
“As the first unscripted African Original to launch on Prime Video, LOL: Last One Laughing Naija continues to set the tone and standard of the authentic Nigerian stories and genres we want to share with our audiences at home and abroad, and our commitment to the local TV and film industry.
“The six-part series will feature a group of comedians as they compete to be the Last One Laughing. For six hours, there is only one rule: if you laugh, you lose. The last comedian to remain straight-faced will be the winner and will be able to donate ₦40m to a local charity of their choice.
“The top comedic lineup will bring every comedy trick they have to make each other laugh whilst resisting the urge to laugh themselves.”
At the preview, hosted by ace comedian, Atunyota Akporobomerere a.k.a. Ali-Baba, the organisers and producers of the LOL Naija gave what could best be described as the mouth-watering tip of an iceberg on what viewers should expect, as it showed the audience the first of the six episodes in the first season.
Speaking on the series, Head of Nigeria Originals, Prime Video, Wangi Mba-Uzoukwu, said the concept “is our first unscripted comedy show in Nigeria. There is no special way of showing that we are serious about business in Nigeria without comedy.”
She said Prime Video is committed to pushing African content including its comedy to the rest of the world at the best affordable rate.
According to her, “Our audiences are going to love seeing a series full of incredible Nigerian humour and comedic talent with this A-list lineup of comedians, who will test each other’s limits in the pursuit of laughter in LOL: Last One Laughing,
“We’re proud to be bringing Prime Video customers a genre most loved and consumed by Nigerian audiences around the world.”
Also speaking, Basketmouth noted that “Afrobeat broke into the global market but Nigerian comedy hasn’t. I see this as a perfect way to make Nigerian comedy break into the global market and it makes me feel like a Nigerian in the business. I am happy to be part of it.”
