Charting Path for Market Growth in East Africa

Day two of the eighth annual edition of the Sports Betting East Africa 2023 Summit brought together a high-spirited gathering of participants. The air was filled with excitement as attendees eagerly anticipated the golden business prospects and crucial insights to come. With a focus on the thriving sports betting scene in East Africa, the programme promised to delve deeper into the trends and opportunities within the industry. 

Chairperson of Thomas Buckley Opar Owuor commanded the stage once again, delivering impactful opening remarks that set the tone for an engaging day of discussions at SBEA+ 2023. Wendall Kaba, Senior Gaming Technology Adviser from Gaming Laboratories International, kicked off the day and addressed the importance of regulation and certification from a recognised laboratory. Kaba expertly expressed the significance of regulation and certification in the industry. 

Simon Pepper, Chief Product Officer of Tola Mobile Ltd, delivered an insightful solo presentation titled ‘Mobile Money Integration across sub-Saharan Africa, the opportunity and benefits of a single API for all.” Pepper discussed the advantages and opportunities of a unified API for mobile money integration in the region. The day continued with a highly anticipated panel discussion on Kenya’s newly implemented tax payouts. 

Moderated by Najib Balinda, Chief Business Development Officer of Genius Gaming Consult, gaming professionals Alessandro Pizzolotto, Balton Omwodo, Toddy Thairu and Emily Asava took on the challenge of navigating the topic.