NBC to Host Africast 2023 with Tech Innovations

Nosa Alekuogie

The National Broadcasting Commission, (NBC) is set to host the 2023 edition of it’s biennial International Conference of African  Broadcasters, AFRICAST 2023.

The conference provides a platform for  analysis and review of Africa’s broadcast  perspective  in relation to  international best practices and standards.

Director General of NBC, Balarabe Shehu Ilelah, who disclosed this in Lagos on Tuesday, said the conference would hold in Lagos, the hub of broadcasting activoties in Nigeria. 

According to him, Lagos provides a robust atmosphere to discuss and pursue international best practices in the broadcasting profession. 

Africast will hold October 24 to 26, 2023 with the theme: ‘Broadcast Content: Synergy, Finance and Market’  

The event promises to unveil the unparalleled opportunities in technology for the best broadcast profession across Africa. 

“Africast 2023 will showcase modern technologies, thought-provoking discussions, and networking opportunities to foster collaboration and drive innovation across various sectors.

NBC has attracted two partners, Broadcast Media Africa, BMA and Nigerian International Film and Tv Summit (NiFS),” Ilelah said. 

BMA’s role is to project Africa’s broadcast and media industry to the world and bring the world to our industry, while NiFS will provide a link between broadcasters and top class content creators and push narratives towards how to create relevant contents that will bridge the gap between what the old generations want to watch and what the new generation are tilting towards. 

Benjamin Pius of BMA said: “We have been providing platforms for organisations abroad to host robust discussions and better their economies, this is the time to bring it home. Time is long overdue to position the broadcast sector towards international best practices and we are ready to do our bit.”

Ijeoma Onah of NiFS said: “My worry is that there is a wide gulf between the contents now and what the new generation are looking out for. They are creating their own platforms and appear to be leaving us behind. If we don’t create a balance Nigeria, the broadcast sector will lose a sizeable chunk of followership. The sector should focus more on content and not just infrastructure.”