Pure Bliss  Rewards Four Consumers in Ongoing ‘60 Millionaires in 60 Days Promo’

– 56 Other Millionaires to Emerge

Mary Nnah

In a bid to delight its consumers and stay true to its brand promise of bliss and mood upliftment, Pure Bliss, has rewarded four consumers with one million naira each in its ongoing ‘60 Millionaires In 60 Days Promo”, held in Lagos and Kano States last  Friday.

The four lucky consumers rewarded are Tunbosun Folarin, a Project Manager from Ogun State; Ayanboye Temitope, a businesswoman and resident of Ikorodu, Lagos State; Pauline Godfrey, a Fashion Designer who lives in Nassarawa and Abubakar Muhammed, a Trader and resident of Kano State. The consumers are the first four verified winners in the second edition of the promo currently ongoing in Nigeria. 

Ayanboye Temitope, the winner from Ikorodu, Lagos narrated how she could not contain her disbelief and shock when she initially received the instant SMS notification of winning One Million Naira.

“When I saw the new Promo design on the Pure Bliss biscuit pack, I decided to try because my neighbour told me how people were winning airtime. That day, I bought two packs – one had “Try Again” and the second one had code. I followed the instructions on the pack and received an SMS that I won One Million Naira but I did not believe it. I was even angry with my neighbour because I did not receive the instant airtime. Only for me to receive a call from Pure Bliss later that day. I still did not believe it but I still decided to do the verification process. Even as I am here, I am still in shock, I am so happy and I now believe. Pure Bliss, thank you…”, Temitope said.  

The winners were presented their respective cheques of One Million Naira each in Lagos and Kano States by the Pure Bliss Team and the Zonal representatives of the NLRC, FCCPC and LSLGA. The Lagos State Lotteries and Gaming Authority (LSLGA), represented by the Senior Legal Officer, Kemi Adebiyi, endorsed the promotion and also assured Nigerians that the Pure Bliss promo adheres strictly to regulatory requirements. 

 Speaking during the Cash Prize Presentation, Brand Manager Pure Bliss, Bukola Yusuph, emphasised Pure Bliss’ commitment to delight consumers through delicious and quality products, and rewards. 

“It is all in the brand name. Running the biggest promo within the biscuits Industry where consumers get instant airtime rewards and millions in cash prizes is in line with our brand promise and commitment to bliss and mood upliftment. We have 56 Millionaires left to reward and thank consumers who have participated. We encourage others to keep participating as we  plan to reward a total of 60 consumers with one million naira each, and also give out 30 Million Naira worth of Airtime.”

Reiterating the mechanics of participating in the Promo, which ends on August 14th, 2023, or while stock lasts, Yusuph stated that consumers are to buy any Millionaire Promo pack of Pure Bliss Cookies or Wafers, look inside the pack for a 7-digit unique code and text the unique code to 8011 using the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION, e.g. PUREBLISS 1234567 LAGOS. The consumers will receive an SMS from 8011, notifying them of their prize – either N100 Airtime or One Million Naira as each code guarantees a prize. She emphasized that it works for all networks. 

Head of the Lagos Office at the Federal Competition and Consumer Protection Commission (FCCPC), Susie Onwuka, was also present at the cheque presentation, she lauded Ok Foods the producer of Pure Bliss for coming out with such a lofty initiative.