Oke Umurhohwo Wins Most Innovative Marketing Manager of the Year

Lagos, Nigeria – In a momentous celebration of innovation and excellence, Oke Umurhohwo, the Marketing Manager (West Africa) for itel Mobile, has been honored with the prestigious title of “Most Innovative Marketing Manager of the Year” at the Titans of Tech Africa Awards held in Lagos.

With an impressive career spanning over 10 years, Oke Umurhohwo has been at the forefront of driving marketing strategies and brand development for itel Mobile, a leading mobile phone brand in Nigeria. His exceptional leadership and strategic acumen have contributed significantly to the brand’s success and rapid growth across the West African region.

As the Marketing Manager for itel Mobile, Oke has spearheaded several groundbreaking initiatives that have elevated the brand’s presence and reputation in the market. His role involves overseeing both above-the-line (ATL) and below-the-line (BTL) teams across West Africa, ensuring seamless execution of marketing campaigns and strategies.

One of Oke’s key responsibilities is to manage marketing vendors, agencies, and partner relationships, ensuring effective collaboration and impactful execution of marketing activities. He has demonstrated remarkable expertise in defining the right mix of investments and channels, ranging from traditional ATL strategies to innovative digital BTL approaches, all aimed at enhancing brand image and preference among consumers.

Oke Umurhohwo’s prowess in developing strategic marketing plans has been instrumental in facilitating itel Mobile’s successful product launches across diverse market segments. By reaching new customers and sustaining brand loyalty, he has played a pivotal role in driving substantial growth in sales for the brand.

Throughout his career, Oke has continuously explored strategic partnerships, fostering valuable collaborations that have contributed to the brand’s regional success. His ability to conceptualize and execute comprehensive campaign plans with brand partners and managers across various channels has resulted in far-reaching impacts on itel Mobile’s market presence.

Furthermore, Oke’s expertise in marketing communications has been highly recognized, evident from his previous role as Marketing Communications Manager (West Africa). In this capacity, he successfully set ATL strategies, developed go-to-market plans, and collaborated with marketing and media agencies to create engaging multimedia content for the brand.

Oke Umurhohwo’s dedication to excellence in marketing extends to his digital marketing expertise, as seen during his tenure as a Digital Marketing Supervisor. His proficiency in planning and executing web, social media, and display advertising campaigns, along with measuring their performance, has significantly contributed to itel Mobile’s online visibility and customer engagement.

The Titans of Tech Africa Awards is renowned for identifying and honoring exceptional individuals like Oke Umurhohwo, who embody the spirit of innovation and have a profound impact on Nigeria’s technology and business landscape.

As Oke Umurhohwo receives the well-deserved accolade of “Most Innovative Marketing Manager of the Year,” it is evident that his contributions have not only enhanced itel Mobile’s position in the market but also set new standards for marketing excellence in the West African region.