Next Rated Artiste, Odumodublvck

Ferdinand  Ekechukwu

Every year, the Nigerian music space is blessed with a gifted new artistes who, through consistent releases, attracts a huge pool of listeners and dominates social media conversations. This year, everything seems to be aligning for the hip-hop artiste, Tochukwu Ojogwu popularly known as Odumodublvck, and continues to look up as be appears to be that next-rated artiste.

Since hitting mainstream with his Zlatan assisted single ‘Picanto’, the rapper, singer and songwriter, known for his stage performances and genre-blend has become one of the fastest-rising with his music adding excitement to the Hip Hop scene. The 2023 multiple Headies Awards nominee made headlines recently after Arsenal Football Club introduced their newly signed player, Declan Rice.

The football club took to twitter to share a video of Rice’s unveiling, featuring the catchy song “Declan Rice” by Odumodublvck playing in the background in a unique and vibrant ceremony by the European football club. Such feat is even made more fascinating being that it is always exciting to see Nigerian music reaching international audiences and making a positive impression.

A look into his discography signposts the several moments his bop sound has offered. “I knew right from time and I even said it on my Instagram, I said “Picanto” is going to give me the opportunity to stake my claim in the music industry and that’s what that record did. I needed Zlatan for leverage,” the NATIVE Records star recounts.

“Because coming into the industry as a hip-hop artist, you need some leverage to an extent. All I needed was like A-list, B-list artist who comes through that’d give me more leverage, for more ears to listen and when he came on it, people were convinced to even care about it. And after that, look at “Declan Rice,” it went up to number one.

“My brother quizzed me one day if people were going to give attention to my style of music. But I did Mass Communication in school so I know that people don’t know what they want until you give it to them. And if you don’t carry it on your head, they will not see it. If you don’t believe in yourself, if you don’t front your craft like it’s everything you got, people are not going to believe in it.”