Heirs Insurance Group Launches Multiple Digital Channels

Ebere Nwoji

Heirs General Insurance (HGI) and Heirs Life Assurance (HLA), subsidiaries of Heirs Holdings, have launched multiple digital channels that make insurance transactions easier for customers and simplify access to insurance for all Nigerians. 

The mobile and digital channels include a chatbot named Prince, which instantly resolves customer’s inquiries, a USSD channel *1100# for Heirs Life, and mobile apps – Simple Life by Heirs Life Assurance and Simple Protect by Heirs General Insurance, both also available on the web. 

Speaking on the launch, Chief Marketing Officer, Heirs Insurance Group Ifesinachi Okpagu said is in line with the group’s Simple Life’ promise.

She said the products demonstrate the companies’ promise of superior value to customers, quick and accessible service, while driving financial inclusion for everyone. 

“These channels directly tackle the challenge of low insurance penetration across Nigeria, opening the industry to new customers, who require protection for their assets and financial security for their loved ones” she said. 

According to her, using mobile and web apps called Simple Life and Simple Protect respectively, customers can open new policies, manage existing policies, file claims, and get instant support, right from their phones at any time of the day, without visiting an office or speaking to an agent. 

“With the chatbot, Prince, customers get instant, personalised insurance service virtually, twenty-four hours a day. In today’s fast-paced world, Prince enables seamless and effortless service for existing and potential customers of Heirs General Insurance and Heirs Life”.