International Breweries Goes Bold with Smart Drinking Message

Driven by a relentless pursuit to promote smart drinking and disrupt the harmful use of alcohol, International Breweries Plc (IBPLC), held the second edition of its Smart Drinking Roundtable Session recently.

The event which took place in Port Harcourt, Rivers State, with the theme: “Exploring Strategies to Promote Responsible Drinking Habits and Reduce the Negative Impact of Excessive Alcohol Consumption,” was used to launch the second round of its Responsible Beverage Service (RBS), a sequel to the maiden event which was held in Lagos last year.

In attendance were eminent stakeholders and representatives from the Federal and State Ministries of Health, Federal Road Safety Commission, Nigerian Medical Association, Hospitality and Tourism Management Association of Nigeria, National Union of Road Transport Workers (NURTW), Rivers State, and the Nigerian Police Force, amongst others

During the event, the Corporate Communications Manager, International Breweries Plc, Eniola Alli-Faweya said, “At IBPLC, our responsibility towards our consumers and host communities is at the core of our business and remains unwavering.  We share the ambition of the United Nations and the World Health Organization to reduce the harmful use of alcohol around the world. Through the Responsible Beverage Service, we aim to make a tangible impact on society by actively addressing the issues associated with alcohol abuse.”

The keynote speaker, and President, Society for Adolescent and Young People’s Health in Nigeria, Professor Adesegun Fatusi, enlightened the audience on the theme of the day, highlighting the importance of collaboration: “In the pursuit of transcendent outcomes through the Responsible Beverage Service and other interventions targeting harmful alcohol use, the paramount essence lies in forging unyielding partnerships. Only through the collaborative synergy of government bodies, non-governmental organisations, and vibrant communities can we promote responsible drinking and take momentous actions to curtail detrimental alcohol consumption.”