Bisola Aiyeola Debuts Brown Girl’s Magic Skin Care Products

Iyke Bede

In a colourful event held at the Dayton Lakes, Lekki, Lagos, Nigerian actress Bisola Aiyeola debuted her new range of cosmetic skin care products, Brown Girl’s Magic (BGM), marking a new milestone as she joins other Nigerian celebrities who have successfully established their lifestyle brands.

The launch introduced the Aqua-Surge product line consisting of four products: Sunscreen, Micellar Water, Body Wash, and Body Lotion. This range of products was created with people of colour in mind, to meet the high demand for skin products formulated for melanated skin.

The idea of BGM was birthed following Aiyeola’s skin challenges in November 2018 which led her to consult skin care experts. Achieving the desired flawless skin she had hoped for, she gained an epiphany to formulate BGM to help other people achieve similar results, prioritising protection through the infusion of Sun Protection Factor (SPF) to shield the skin from harsh tropical weather conditions.

“After the session with Samuel Nwatu, I had gone into my skincare routine, and one day realised we don’t really have body products that contain SPF. The ones we have are mostly for the face,” an elated Aiyeola revealed.

“I reached out to Samuel who is an aesthetician and a formulator, and then I had a brainstorming session with my daughter, Laila, for product ideas. We took so much time with the testing to make it specific to everyone of African descent, including those of non-African descent. There is magic in all of us. I want us all to embrace it, and be proud of our skin because there are so many products that aren’t formulated for the skin type. Brown is beautiful.”

The well-attended launch occasion packed with catchy games, and sumptuous treats was graced by members of her family, select friends like Abimbola Fashola, the wife of former Lagos State governor, Babatunde Fashola; Founder, The Temple Management Company, Idris Olorunnimbe; beauty influencer Laila Rahman, as well as reality television star of the BBNaija franchise, Dorathy Bachor.

To Aiyeola, BGM is one of many baby steps for her to take as she ventures into the lifestyle industry. She hopes to “diversify into the makeup business” in the future.