Headies Return to US a Symbol of Dynamism, Creativity, Says Consul-General 

Following the announcement that the 16th annual Headies Music Awards will take place in the United States for the second time, U.S. Consul General Will Stevens has applauded the burgeoning ties of the two countries in the creative industry.

At the pre-award reception in honour of the upcoming event, Stevens remarked that the return of the Headies award to Atlanta symbolizes the Nigerian music industry’s dynamism, creativity and growing global reach. He highlighted the important role of an inclusive and sustainable creative ecosystem in advancing economic growth and strengthening bilateral people-to-people ties.

“Afrobeats is dominating the American music scene right now and we are so proud to be partnering with the Headies and the Lagos State Government to work together to continue to build on our longstanding bilateral people-to-people ties through music,” Stevens said. “We remain committed to supporting programs and initiatives that promote artistic expression, encourage cultural exchange, and strengthen the capacity of Nigerian artists and professionals in the creative industry.”

Nigerian Consul General in Atlanta, Ambassador Amina Smaila, equally noted that the upcoming 16th Headies Awards in Atlanta offers an opportunity to celebrate African culture, resilience, and creativity. “Nigerian music has truly become a global force. This demonstrates the impact of Nigerian music beyond borders and its role in shaping the global cultural landscape.”

For the Founder/Executive Producer of the Headies Music Awards, Ayo Animashaun, the growing cultural and artistic exchanges between the United States and Nigeria is exciting.  He noted that the 16th Headies provides an invaluable opportunity for U.S. artists and entertainment professionals to engage with their Nigerian counterparts, fostering meaningful connections and inspiring new collaborations.  “Our goal is to continue to support the development of talent and nurture innovation in the music industry.”

Additionally, Airtel Nigeria has thrown its weight behind the music awards as a way of supporting and nurturing the Nigerian creative industry. The Headies will take place on September 3, 2023, at Cobb Energy Performing Art Centre, Atlanta, USA.