Netcore Research Reveals How Nigerians Read Emails in 2022

Netcore Cloud, one of the world’s leading omni-channel marketing technology platforms that helps brands create unique customer-centric experiences, has unveiled a new report which exposes the various factors that affected how Nigerians reacted to and read their emails from various brands in 2022.

Using three key metrics, the Martech company was able to analyze over 2 billion emails sent in 2022. The key metrics are – open rates, click rates and engagement rates. The report listed that email click rates are on the decline as compared to previous years which means that various brands need to provide more value in their content to encourage conversions.

The report highlighted the best days that emails performed best. Cross promotion emails sent on Tuesday performed best with a click rate of 0.28%, Customer information emails on Tuesday and Saturday, General information email on Monday, lifestyle emails on Sunday with maximum clicks on Monday and Tuesday. Product information performed best on Tuesday and Saturday but had maximum clicks on Tuesday, product marketing on Thursday and Friday with maximum clicks on Tuesday.

The Customer Success Head for Netcore in Africa, Chukwudi Nwokike said, “ Netcore, a market leader in email marketing in Africa, sends out over 15 billion emails annually in Africa alone from our platforms. Our goal is to help brands achieve conversions, increase ROI, and create a positive and interactive experience for customers. This report showcases our commitment to customers and our position as thought leaders in marketing technology and customer experience.

Commenting on the publication of the Annual Report, Regional Vice-President for Middle East and Africa, Netcore Cloud, Nisham Chabbra, said: “We are pleased to announce the publication of our 2023 Banking Report, which provides valuable insights into how banks in Nigeria are leveraging marketing technology to improve customer experience. The report also highlights our continued investment in technology and innovation, as we seek to provide a roadmap for future developments and advancements in the Nigerian banking sector through marketing technology.”