Huemaine Emerges West African Marketing Rep for Forbes Africa, Emirates, Ethiopian Air

Lagos-based media agency, Huemaine has emerged as the marketing and advertising representative of three of the world’s most recognisable brands, namely Forbes Africa, Emirates, and Ethiopian Air.

Following talks between Huemaine’s Founder and Media Executive, Chisom Njoku and the overall lead African representative for the three brands, Kenyan Media Consultant Michael Ndege, they reached an agreement, and Njoku was appointed the “man on ground”.

He is to represent the interest of Forbes Africa, Emirates and Ethiopian Air in Benin, Burkina Faso, Cameroon, Cabo Verde, Chad, Côte d’Ivoire, Equatorial Guinea, The Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, and Togo.

This entails all advertising and marketing inquiries, including Forbes Africa media placements, inflight advertising, and airport TV.

It also includes on-screen ads and airline magazine placement for Emirates, and Ethiopian Air are under the exclusive control of Huemaine in the West African market.

This service would be extremely valuable to multinational organisations, financial institutions, government agencies and ministries, private individuals and business leaders who aspire to take their branding to the next level and reach an intercontinental audience.

Speaking to journalists on this new development, Njoku said, “This is a step in the right direction.

“It will ensure adequate representation of businesses in the West African market who would otherwise have struggled to connect their brands and businesses to a global audience. But thanks to Huemaine, these powerhouses are one call away”.

Before this, Njoku had been a significant player in the Nigerian luxury and entertainment industry. He worked with top talents like Wizkid, Davido, and Buju, whom he co-founded the music NFTs HeadsbyBNXN with.

He also worked with Sony Music and luxury brands like YSL and Porsche, with whom he created the effervescent lifestyle project Luxe Eko to highlight luxury in Lagos, Nigeria.