BUA Cement Rewards Customer Loyalty

James Emejo in Abuja

BUA Cement has unveiled a scheme to reward patronage and stimulate demand for the commodity.

Speaking at the launch of the ‘Scratch&Win’ promo to also sustains sales and brand awareness at a period of low demand occasioned partly by the current economic hardship, the company’s Managing Director/Chief Executive, BUA Cement, Mr. Yusuf Binji said the aim of the promotion was to support customers and by so doing, court their loyalty to the brand in line with the company’s future expansion drive.

Represented by the Chief Financial Officer (CFO), Mr.  Jacques Perkinson, he said,” We need to ensure that our customers are going to continue with us and in a way to reward them.

“In addition, we will use this to sustain our sales and also to build loyalty and continue to build our brand awareness”.

The promo which is tagged: #WinWithTheKing, targets end-users Bua Cement and will reward winners with cars, generators, tricycle trucks, mobile phones, cash, and other consolation prizes

Also, the company’s Director, Sales and Marketing, Nasiru Ladan said, “Our segment as you know is the best in Nigeria. Our segment is proven to be the best because it has its special strengths.

“The objective of the promo is actually to reward our loyal customers and also to sustain our sales during this low demand period and also increase our brand visibility.

He explained that end users – those who use the product meant for various construction activities are eligible to take part in the programme.

He said, “So, the target is actually the end users. In terms of turnover, we cannot say anything very specific. All we are sure of is that it will definitely boost our sales. And definitely, the users of BUA are going to benefit from it.”