Data Highlights Nigerians’ Love for Jollof Rice, as Glovo Celebrates World Jollof Day

Glovo, the leading multi-category app, has revealed fascinating insights into the consumption habits of one of Nigeria’s favorite meals, Jollof Rice.

The report, which was released in recognition of World Jollof Day yesterday, revealed that in the past year, Ikeja witnessed a 3,000 percent increase in Jollof rice consumption, making it the biggest increase in the country compared to Lagos Mainland (25 percent).

Across Nigeria, Jollof rice is recognised for its rich flavours and encapsulates the spirit of togetherness and celebration.

The report said in the past year, Glovo insights revealed that 115 units of Jollof rice were ordered per day in Nigeria, with a significant preference for lunchtime consumption, peaking at 1 pm.

A remarkable finding is that although the consumption of Jollof rice in Ghana is +85 percent higher than in Nigeria, Nigerians order larger quantities of Jollof units in their orders.

General Manager for Glovo Nigeria, Lamide Akinola, said: “On average, Nigerians order three Jollof dishes per Glovo order, significantly surpassing other regions, such as Ghana, where the average is 1.5 Jollof dishes per order. This can be attributed to Nigerians’ cherished tradition of communal dining, bringing family and friends together over the tantalising flavour of Jollof.

“We are thrilled to contribute to the growth of Jollof rice consumption in Nigeria. As a vibrant cuisine, Jollof rice holds a special place in the hearts of West Africans, and it’s exciting to see how it has also become a central part of many Nigerians’ daily delivery experiences.

“At Glovo, we are committed to supporting local businesses and restaurants, embracing the rich cultural tapestry of our region, providing our customers with convenient access to their favorite dishes, including the iconic Jollof.”

He said Lagos Island ranked first with 34 percent of total Jollof units delivered via Glovo in the past 12 months, followed by Abuja with 28 percent and Ikeja with 20 percent.