SMEDAN, Nimbus to Empower Women-led SMEs with N40m

Nosa Alekhuogie

Nimbus Media Limited, a destination out-of-home-advertising company, in collaboration with Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) has called for applications for the 2023 edition of the Nimbus Aid Project.

The transformative social impact initiative spearheaded by Nimbus, will provide 20 women-led businesses across Nigeria with over N40 million ($53,681) worth of advertising on Nimbus screens. Successful applicants will also benefit from various marketing and brand-building support from other project partners. 

Speaking on the partnership, Lagos State Manager, SMEDAN, Dr. Bunmi Kole-Dawodu, said:”Our partnership with the Nimbus Aid Project comes as a promising addition to SMEDAN’s plans for the year. We aim to significantly extend our impact on women-led enterprises beyond our previous efforts. With this collaboration, we are confident in achieving these objectives.”

CEO of Nimbus Media Limited, Wale Adegoke, said: “The Nimbus Aid Project reflects our commitment to driving positive change in our society. We believe in the power of media to uplift businesses and empower voices that need to be heard. By spotlighting women-led businesses through this initiative, we’re not only advancing gender equality but also fueling the engine of economic growth in Nigeria.

“This year, we are grateful for the support of prominent sponsors, including SMEDAN, LSETF, Marketing Edge Magazine, TechCabal, Techpoint Africa, News Central TV, Hervest, FBN Quest, Carpe Diem Solutions and others who share our vision of unlocking economic opportunities through entrepreneurship and gender equality.”