UAC Foods Unveils New Snack Extension Brand

UAC Foods, manufacturers of Gala sausage roll brand has introduced a new product, called Kingsway, into their expanded range of snacks.

At the unveiling of the new brand in Lagos recently, the management of the company said the innovation marked a significant milestone for the company, signifying a new chapter.

Key stakeholders in the sausage roll category, brand influencers, industry food critics, distributors and partners attended the event.

Delivering his keynote address, the Managing Director of UAC Foods Limited, Mr. Oluyemi Oloyede, spoke about Gala’s legacy, a brand that has been in existence for 61 years and one that would be around for another 61 years and beyond.

He said the launch of Kingsway was borne from the company’s passion to give its supportive consumers a choice to have an alternative product, especially one that delivers on ‘more for the same great taste and quality’ promise.

“This brand will be the number two brand within this category, we will sell everywhere so that every Nigerian can access qualified and affordable food every day. We are offering a snack product with filing that helps the consumer manage the current economic situation. In the next weeks and months, our teams across regions will make Kingsway available to consumers so that they can see, taste and buy our new baked rolls,” Oloyede explained

She stated: “A brand that does not evolve will die. One of the fundamental guiding principles to which we are devoted, centres around providing sustenance to at least 80% of the Nigerian population daily. Today, I take immense pride in introducing Kingsway to this assembly of impassioned distributors, dedicated sales champions, and all present.”