New Yam Festival: Guinness Praises Nnewi’s Rich Cultural Heritage

David-Chyddy Eleke in Awka

The Guinness Nigeria Plc, has extolled the rich cultural heritage of the people of Nnewi in Anambra State.

The company praised the town during this year’s new yam festival celebration, which was sponsored by the Guinness last weekend.

Marketing and Innovation Director at Guinness Nigeria Plc., Mr. Mark Mugisha, who spoke during the celebration that is also known as “Afia Olu,” said that Guinness came in to partner with the community to showcase the rich cultural heritage of the people.

Mugisha said: “Guinness, as a brand, is deeply rooted in culture, and therefore we are keen on the celebration of the passion that enables our audience to create timeless experiences together, where they shine brightest.

“We united with the people of Nnewi in this vibrant celebration of culture and agriculture at this year’s new yam festival. This is a festival that symbolises thanksgiving, after the end of a harvest and the beginning of the next farming cycle.”

He stated that for over a century, the festival has been held in partnership with the company, fostering love, unity, and progress. This year, the partnership between Guinness and the people of Nnewi he said reinforced their commitment and support for a rich cultural heritage and vibrant expressions.

This year’s celebration showcased colorful masquerades, dance groups, cultural displays and local delicacies. The traditional ruler of Nnewi, Igwe Kenneth Orizu, also offered blessings on indigenes.