More Elevation for Ex-Enugu Commissioner, Rita Mbah 

In the eyes of some, the two-time commissioner in Enugu State, Rita Mbah, is beauty personified. But many prefer to describe her as brainy. However, those who know her well say she is blessed with some other rare quantities beyond the externals.

Hardworking Mbah is known for working wonders wherever fate had placed her in public service in the past years. And by all measures, she is no doubt an accomplished woman.

Even in her everyday life, her profile is continually on the rise. It is easily agreed that she is blessed with the proverbial Midas touch! Little wonder her recent appointment as Executive  Chairman of Enugu State Tourism Board was met with great applause. Even her critics are aware of her brilliance and past achievements.

It was gathered that many who are familiar with her sterling record and achievements at the Tourism ministry applauded the announcement.

It was not surprising when immediately after her appointment, she hit the ground running with innovations that would turn the state into a great tourism destination.

Mbah has introduced the brand Destination Enugu with the main objective of focusing on destination marketing to reposition Enugu tourism by creating a positive destination identity. While they intend to animate Enugu story to define 042 brand as well as partner with broadcasters and other media agencies to market the State and bring it to an optimal touristic visibility level. As hinted, she is poised to work with stakeholders across the value chain to achieve their goals while being resolute in their resolve to brand and sell the brand to the world.

Those conversant with her terms as Commissioner for Tourism and Culture under the former governor, Ifeanyi Ugwuanyi, would definitely attest to the fact that her impact was well felt. She also broke grounds with innovations and re-invention in the institution, just as she didn’t relent in her unwavering effort to take the sector to evitable heights.

The successes we gathered she achieved before the end of the former administration. She earned the respect of many, given her diligence and uprightness. She remained committed and focused on her chosen assignment without any distractions.

The brilliant woman, who was also recently appointed as a member of the Board of Trustees (BOT) of the People’s Democratic Party (PDP), parades herself as a mushroom on which the dew of heaven drops from time to time. She never draws attention to how beautiful, intelligent and unassuming she is, neither does she function on the oxygen of her blooming renown, and that is a wonderful trait in a political juggernaut.