Nigerian Breweries Raises the Bar, Unveils Goldberg Black Lager

Raheem Akingbolu

In a renewed move to extend its frontier in the market and give consumers a fresh experience, Nigerian Breweries PLC, a leading player in the Nigerian brewing industry, has launched Goldberg Black Lager, a new innovative in the Nigerian beer market.

The unveiling which took place at an exciting event in Lagos on Friday, was well attended by patrons of the brand, stakeholders in the food and drinks industry and members of the press.

With a distinct and full-bodied taste, Goldberg Black Lager offers a unique and refreshing experience, and boasts a distinct and full-bodied taste, devoid of any added sugar, setting it apart as a refreshing choice for a wide range of palates and age groups.

The new variant, also crafted to the gold standard using quality ingredients, boasts a moderate alcohol content of 6%, making it a choice that appeals to a wide range of consumers across age groups and taste preferences. Moreover, the development of this beer was carried out with a strong commitment to environmental sustainability, emphasizing responsible water stewardship and quality assurance.

Corporate Affairs Director at Nigerian Breweries, Sade Morgan, expressed the excitement surrounding this groundbreaking product.

She said, “This is the newest product from the Staple of Nigerian Breweries PLC, a beverage that embodies tradition, innovation, and modernity. It’s not just a beer; it’s a celebration of our roots, culture, and craftsmanship as a people.”

Also speaking on the brand launch, Portfolio Manager- Mainstream Brands, Nigerian Breweries Plc., Ita Bassey said, “We are excited about Goldberg Black’s entry into the Nigerian market. This is a testament to our commitment to building meaningful connections with consumers. Goldberg Black not only provides a refreshing option for beer enthusiasts but also contributes to the growth and development of the Nigerian beverage industry.”
Brewed with pride, a commitment to enjoyment, and total respect, Goldberg Black empowers consumers to shape their future while appreciating the richness and significance of their roots. This suggests a harmonious blend of forward-looking ambition and a deep appreciation for one’s cultural background. The choice of Goldberg Black represents an embodiment and celebration of ‘Same Root, New Rhythm.’

Backed by decades of brewing expertise, the crisp and refreshing flavour profile of Goldberg Black captivates the palates of those seeking a refreshing and enjoyable drinking experience. The brand boasts a meticulously crafted flavour profile that combines a balanced bitterness with a clean, crisp malt. This characteristic taste is at the heart of what sets Goldberg Black apart.

Served in sleek bottles and cans, the distinctive black and gold designs of Goldberg Black are features that give it a touch of elegance and make it stand out on shelves. This unique packaging elevates the overall experience of consuming the premium alcoholic beverage brewed for the young and classy.

Meanwhile, the brand’s commitment to sustainability and responsible brewing practices is a noteworthy aspect that resonates with modern consumers. The brand’s efforts to promote water conservation and waste reduction align with the growing demand for environmentally conscious products.
As the iconic dark lager graces the shelves of Nigerian stores and finds its way into the hands of eager consumers, Goldberg Black’s entry into the Nigerian market is poised to redefine the standards of excellence in the alcohol beverage industry. With its rich heritage, impeccable quality, and commitment to innovation, the brand is all set to make a lasting impression on Nigeria’s vibrant beverage landscape.