Firm Launches Platform to Link Farmers with Consumers

Kemi Olaitan in Ibadan

Towards connecting prospective farm produce buyers directly with farmers both locally and internationally, a firm, Ultiads Resources, has launched a platform farmlinkup.com, in Ibadan.

The Chief Operating Officer of the company, Mr. Omoyele Omonira, while speaking during the launching, said the platform was created as a hub or marketplace for farmers where they can link up or project their farm produce or services to the world, stating that it is an avenue to bring farmers and consumers within the country and beyond together. 

While urging farmers to make use of the platform to project their products so that consumers can have access to fresh and nutritious farm produce, he said the firm is operating the platform to impute the agricultural sector into the digital system. 

Omonira maintained that with the platform it will help in reducing the rate at which farmers are kidnapped in their farms, accidents on the road and the risk of logistic expenses of shipping from one place to another, noting that the platform is African online place for farmers and consumers.

According to him, “We are revolutionising the agricultural system whereby a farmer can take pictures of his farm produce and upload, put his phone number and address and anybody in need of the product will call such a farmer for it to be delivered. 

“Where we are going in this country everything is been digitalized and what we are trying to do with the platform is to imput the agricultural sector into the digital system so as to reduce the rate at which people are being kidnapped in their farms, accidents on the road, as well as the risk of logistic expenses of shipping from one place to another. Whether the farmers likes it or not they are coming online, they are coming into the internet and if they refuse, their children will do that for them.”

He urged the new Minister of Agriculture to endeavour to carry the youth along in his programmes, stating that to achieve food security in the country the agricultural sector should not be left to the elderly ones alone but for governments to provide more incentives to encourage younger farmers.