Jumia Begins Brands Festival 2023 with Exclusive Offers

Emma Okonji

Jumia, an e-commerce platform in Nigeria, has announced the launch of its annual brands festival campaign, targeted at promoting products across a wide range of categories at the best prices directly from top brands on the platform.

The campaign tagged ‘Beta products, Beta savings’ started on Monday, September 4th and will run through September 17th, 2023, offering millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Oraimo, Nivea, Xiaomi, DeFacto, Tecno, Pernod Ricard, Infinix, Diageo, Itel, L&Oréal, Bacardi, Binatone, and Haier Thermocool.

Speaking on the initiative, the CEO Jumia Nigeria, Massimiliano Spalazzi, said: “In these challenging times, the essence of the Jumia Brands Festival takes on even greater significance. We are not only championing authentic products, but also making them accessible at the most competitive prices. We understand the constraints faced by today’s consumers – the need for quality products that don't break the bank. Our collaboration with renowned international brands bridges the gap, ensuring that consumers can work within their budgets while obtaining genuine items.”

Brand Marketing Manager at TECNO, Thompson Ani, said: “As a young global company, TECNO is in the process of rapid growth. Consumers can take advantage of the amazing offers during the campaign by simply downloading the Jumia App.”