Nigeria Women Football League Unveils Strategic Direction Plan

Olawale Ajimotokan in Abuja

The Board of Nigeria Women Football League (NWFL) has unveiled the Strategic Direction and Action Plan for the growth of women football in the country ahead of the start of the 2023/23 season.

NWFL Chairman, Ms Nkechi Obi, said the strategic plan is in tune with the rise in the popularity of women football as one of the world’s fastest growing sports with an increasing record of corporate sponsorship, audience and match day attendance.

Obi said the increasing opportunities for Nigerian players to play professional football across the world has necessitated the creation of a career pathway for the talents emanating from the country as not all of them can be fully absorbed in the foreign major leagues.

She noted the NWFL has developed the Women Football Rising as the platform to drive its growth strategy for 2023 and beyond.

“Women Football Rising is the strategic platform developed by NWFL to exponentially grow women’s football in Nigeria through strong and sustainable football clubs. The platform will drive the empowerment of women football players in Nigeria through the gradual but sustained commercialization of club football and delivery of strategic objectives based on sustainable and scalable execution plan,” Obi said.

She said to achieve those objectives NWFL has developed a five-pronged execution strategy based on extensive stakeholder engagements across all spheres of endeavour to drive home its message of engagement and inclusivity.

According to her, the strategy will guide the activities of the NWPL and will be implemented at both league levels as well as among the participating clubs in the league.

She added that the Annual General Assembly scheduled for October 5, 2023ahead of the 2023/ 24 NWFL season in November will be the first step of implementing this strategy.