FoodBay TV Takes Gen Zs on a ‘Food Quest’

Iyke Bede

A newly launched web-based series ‘Food Quest,’ created by FoodBay TV and anchored by online food critic Opeyemi Famakin, is making waves among Gen Z food enthusiasts who praised it at a formal launch event held at the Marriott Hotel in Lagos. 

A novel approach to reintroducing local delicacies and esoteric dishes to Gen Zs, CEO, Maxima Media Group, Femi Ogundoro hopes the gastronomic odyssey will redefine how the younger generation experiences and explores food culture from across the country.

“Some have not seen abacha because they were born in Lagos or Ibadan. And they’ve not had the opportunity of going to the East. There are so many meals that they haven’t seen,” Ogundoro noted.

The first episode showcased servings of unseasoned moi moi (local bean pudding) served with a side of stewed ponmo (cow skin), prawns, and dodo (fried ripe plantains) to guests to give their reaction. The follow-up episode explored dodo Ikiri (made from ripe plantain) which is local to Osun State.

The culinary journey into the vast palates of Nigerians elicited various reactions that ranged from shock to surprise to satisfaction. The show also employed the use of memes to drive home punchlines, making it a humorous and engaging culinary experience for audiences of all ages.