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Why Upcoming Nigerian Musicians Must Embrace Their Roots – Dennyello
In the Nigerian music scene, emerging artistes like Daniel Orevaoghene Edoreh, with stage name Dannyello, find themselves at a crossroads.
While they dream of international stardom, there is an ever-pressing need to safeguard the profound Nigerian musical heritage that has entranced global audiences.
Dannyello, a burgeoning Afrobeats artiste signed under the SinQ Record Label, passionately advocates that the quintessence of Nigerian music should never wane in the pursuit of global acclaim.
Nigeria’s music sphere is celebrated for its kaleidoscope of sounds, harmonising traditional rhythms with contemporary beats.
Among these, Afrobeats has risen as a dominant force on the world stage, propelled by luminaries such as Burna Boy and Wizkid.
However, Dannyello emphasises that emerging musicians must remain firmly rooted in Nigeria’s rich musical legacy.
“The Nigerian sound is our identity,” Dannyello ardently asserts. “It sets us apart, endowing our music with a unique quality. We must not abandon it in our quest for international recognition.”
For Dannyello, preserving the Nigerian sound entails infusing traditional elements, languages, and narratives into one’s music. It involves embracing and celebrating the vibrant cultural tapestry of Nigeria and then sharing it with the world.
In today’s digital age, where streaming platforms and social media propel artists onto the global stage, the allure to conform to global trends can be overpowering.
Nevertheless, Dannyello encourages aspiring musicians to resist this pressure and wholeheartedly embrace their cultural roots.
He contends that authenticity resonates deeply with listeners and is a defining characteristic in a crowded music industry.
Up-and-coming artists can draw inspiration from accomplished Nigerian musicians who have masterfully woven their cultural identity into music with international appeal.
Dannyello proudly cited artists such as Burna Boy and Tiwa Savage as shining examples of artists who have retained their Nigerian essence while achieving worldwide recognition.
Dannyello’s musical journey exemplifies the potency of the Nigerian sound. His debut single, “Kala,” not only achieved viral fame but also garnered acclaim for seamlessly incorporating authentic Nigerian elements. The track became a sensation on TikTok, amassing over a million views.
The message from Dannyello and fellow luminaries in Nigeria’s flourishing music industry is lucid: safeguarding the Nigerian sound is paramount.
While nurturing dreams of global acclaim, emerging artists must remain steadfast in their commitment to their cultural roots and embrace the very essence of Nigerian music.
This authenticity possesses the potential to captivate the world and etch an indelible legacy in the annals of international music.