Creative Agencies Announce 18th Edition of LAIF Awards
Raheem Akingbolu
The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the 18th edition of the Lagos Advertising and Ideas Festival (LAIF), which will hold in November this year.
The President of the association, Steve Babaeko, made the announcement at a press conference held in Lagos recently.
The association also inaugurated a new management board for the Awards. The new board will preside over the affairs of the LAIF Awards for the next three years.
In his remarks, Babaeko noted that the LAIF Awards remained a veritable platform to celebrate creative excellence and showcase the exemplary works of agencies in the industry. He said this year’s award is quite symbolic as it coincides with the 50th Anniversary celebration of the advertising professional body in Nigeria.
He commended the members of previous LAIF boards for their efforts over the past 17 years to keep the tradition going and ensure that the pipeline of talents in the industry keeps growing.
The newly inaugurated Chairman of the LAIF Management Board, Jay Chukwuemeka, assured that this year’s edition would be unique and more inclusive as the board is determined to encourage more member agencies to participate.
According to him, the theme for this year’s edition, ‘A new LAIF’, signifies a pivotal moment in the industry’s evolution as it hopes to celebrate the hard work, passion and dedication of creatives around the country.
