Ajayi Gives Tips on Brand Building

Raheem Akingbolu

The Publisher of Marketing Edge Magazine, Mr. John Ajayi, has identified resilience, innovation and consistence as some of the tools required to build an enduring brand.

Speaking at the unveiling of the 20^th Anniversary Logo of the publication in Lagos, Ajayi said the brand remains a market leader because its promoters understand the vision and pursue it with commitment.

The logo unveiling event, which was also used to announce the 2023 edition of its National Marketing Summit And Marketing Edge Brands & Advertising Excellence Awards, scheduled to take place this month, was the first in the series of many activities lined up to commemorate the anniversary.

According to the organisers, the summit is billed to be held virtually and will have IVAN MOROKE, the CEO of Kantar Insight Division, South Africa, Regional Lead Inclusion and Diversity Kantar, Middle East and Africa, lead the conversation. He will be delivering his keynote alongside other industry thought leaders across various sectors of the global economy. 

The theme of this year’s Summit is: “The Sustainable Growth of Marketers: Adapting to Challenging Opportunities in a Disrupted World”. The Summit shall witness Mr. Moroke, other industry intellectuals and ideas power-houses share invaluable insights on how various key players can navigate the prevailing business hurdles and economic headwinds, while harnessing opportunities and maintaining best global practices in the rapidly evolving marketing landscape. 

This year’s awards ceremony, tagged the EDGE Awards, is an initiative of the publication to recognize sterling achievements across the nation’s integrated marketing communications spectrum.