NB Anchors ‘The Big Weekend Experience’ on Golberg, Life Beer

 Raheem Akingbolu

Nigerian Breweries is set to further excite its consumers as the Breweries giant unveils an entertaining platform this September and October with “The Big Weekend Experience” – an extraordinary fusion of beer and music.

Breaking the news in Lagos, National Trade Marketing Manager at Nigerian Breweries Plc, Mfon Bassey, said the new platforms would guarantee an exhilarating spectacle from September 17th to October 22nd, pointing out that beer and music lovers from across Nigeria are cordially invited to celebrate life, good music, great company, and the finest brews.

“Goldberg and Life Beer will lead the charge, ensuring this event is an experience like no other. But that’s not all; the entire portfolio of top-notch brands like 33 Export, Star, Desperados, Heineken, Zagg, Legend, the newest brand in the teeming portfolio, Goldberg Black and many more, will also be making appearances at the activations, offering a wide array of options to satisfy every consumer,”

According to him, under the vibrant Nigerian night sky, some of the nation’s most electrifying music artists, including Skales, Orezi, and May D, will take the stage. He added that the platform promises an energy level that will set hearts racing and rhythms that will be impossible to resist.

The National Trade Marketing Manager at Nigerian Breweries Plc, highlighted the company’s unwavering commitment to quality brands and creating thrilling consumer experiences.

Also speaking at the event, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc. Ita Bassey, added that “The Big Weekend Experience is packed with non-stop entertainment, games, and surprises. It’s more than a party; it’s about creating memorable experiences for our customers. The Big Weekend is our way of thanking our loyal customers for their unwavering support over the years.”