Masters Instant Noodles Launches in Lagos

A new instant noodle, Masters Noodles, has been launched into the Lagos market by Masters Noodles Food and Processing Ltd, a subsidiary of Masters Energy Group.

The new instant noodle brand was launched at the Trade Fair Complex in Balogun Market.

“One of the standout features of Masters Noodles is its unparalleled aroma,” the manufacturer said in a statement issued on Tuesday, noting that the product “is crafted with a secret blend of African spices and flavours that captivate the senses, making it an irresistible choice for anyone seeking a delightful culinary experience.”

During its launch at the Balogun Market, several people “were quick to notice” Masters Noodles’ “distinctive quality.”

The statement said that apart from its “captivating aroma,” Masters Noodles’ price is budget-friendly, adding that the product’s “affordability was met with resounding approval from shoppers who understand the importance of getting the most value for their money.”

The unveiling of Masters Noodles is expected to give shoppers, vendors and consumers new options in markets and homes.

Masters Noodles is ‘Always a Delight’, the statement said, “perfectly encapsulates the essence of the product” and “promises not just a meal but an experience, one that fills the senses with delight and satisfaction.”

“The market activation in Balogun Market is just the first step in Masters Noodles’ mission to become a staple in Lagos households,” the statement said further. “With its unbeatable aroma, attractive pricing, and the promise of delight in every bite, Masters Noodles is poised to make a lasting impression on the Lagos market.”