‘2023 Creative Industry Award Will Attract More Participants’ 

Raheem Akingbolu

The newly inaugurated Chairman of the Management Board of Lagos Advertising and Ideas Festival (LAIF), Jay Chukwuemeka, has assured that this year’s edition of the festival, slated for November, would be unique and more inclusive as the board is determined to encourage more member agencies to participate.

LAIF is a brainchild of the Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria.

Speaking at the inauguration of the new management board for the award, the chairman said the theme for this year’s edition, ‘A new LAIF’, signifies a pivotal moment in the industry’s evolution as it hopes to celebrate the hard work, passion and dedication of creatives around the country. 

While acknowledging the brilliant works of the previous board, he noted that the present leadership is committed to bringing about a lot of transformation that harmonizes the LAIF brand with the clear vision of its founders and future goals. 

“We are committed to upholding the best global practices while preserving our heritage beyond the past and present. One of our primary objectives this year is sensitization and inclusion. We aim to increase participation in LAIF from more member agencies of the Association of Advertising Agencies of Nigeria in 2023. Our goal is to craft a credible and inclusive event that will not only celebrate our industry from within but also position us better externally,” he said.

He stated that, aside from creating a new category to recognize and celebrate the clients this year, the board is considering bringing agencies from neighbouring West African countries on board soon to promote inclusivity and regional appeal.