Guinness Incorporates 50 Women into Entrepreneurship

Raheem Akingbolu

Guinness, a leading premium beer brand in Nigeria, has expressed its undaunted determination to stand by Nigerian women to lift and support them in their businesses and other endeavours.

This was the highlight of the brand’s declaration at the women of the August Meeting, where it honours  Igbo women from all walks of life.

True to its mission of empowering and advocating, Guinness collaborated with the August Meeting women to spotlight women achieving extraordinary feats in various Igbo communities. 

The 2023 edition of the Meeting witnessed Guinness backing 250 women from diverse communities across Imo, Anambra, Enugu, Ebonyi, and Abia state. These women were equipped with mobile business infrastructure and tools, enabling them to excel in business ownership and become the best and brightest versions of themselves. 

To delight the elegant women of the August meeting, Guinness treated the women to great music and energetic dancers for entertainment. The Guinness experience was enhanced with trays of Igbo delicacies and chilled Guinness. 

Marketing, and Innovation Director at Guinness Nigeria Plc, Mark Mugisha, explained the role of Guinness in facilitating the August meeting.

“August Meeting transcends an event; it’s an experience Guinness deeply resonates with. It allows us to participate in the age-old celebration of women who are dedicated to making a significant, positive impact on their communities. As a brand, we are unwavering in our commitment to celebrating women in the most authentic ways possible,” Mugisha said.

The August meeting, a yearly gathering of Igbo women, and it is a platform where the brand’s commitment to diversity and inclusion is boldly manifested.