NB Anchors ‘The Big Weekend Experience’ on Golberg, Life Beer

 Raheem Akingbolu

Nigerian Breweries is set to further excite its consumers as the Breweries giant unveils an entertaining platform this September and October with ‘The Big Weekend Experience’ – an extraordinary fusion of beer and music.

Breaking the news in Lagos recently, National Trade Marketing Manager at Nigerian Breweries Plc, Mfon Bassey, said the new platforms would guarantee an exhilarating spectacle from September 17th to October 22nd, pointing out that beer and music lovers from across Nigeria are cordially invited to celebrate life, good music, great company, and the finest brews.

“Goldberg and Life Beer will lead the charge, ensuring this event is an experience like no other. But that’s not all; the entire portfolio of top-notch brands like 33 Export, Star, Desperados, Heineken, Zagg, Legend, the newest brand in the teeming portfolio, Goldberg Black and many more, will also be making appearances at the activations, offering a wide array of options to satisfy every consumer,” Bassey said.

According to him, under the vibrant Nigerian night sky, some of the nation’s most electrifying music artists, including Skales, Orezi, and May D, will take the stage. He added that the platform promises an energy level that will set hearts racing and rhythms that will be impossible to resist.

Bassey highlighted the company’s unwavering commitment to quality brands and creating thrilling consumer experiences.

He further said: “Nigerian Breweries has been synonymous with quality brands and experiences for decades. We’ve pioneered events like Star Trek, Gulder Ultimate Search, Maltina Dance All, and many others that show our dedication to setting the standard. This time, we’re bringing our finest brews to ‘The Big Weekend Experience,’ ensuring that no one is left out.”