DiamondXtra: Access Bank Renews Commitment to Empower Customers

Ndubuisi Francis in  Abuja

Access Bank Plc has expressed a renewed commitment to empower its customers, foster financial growth, and continue to be the catalyst for their dreams.

The Regional Director of the Bank, Abuja, Mrs. Neka Adogu, stated this during the launch of the DiamondXtra Season 15 reward scheme at the Nyanya branch of Access Bank, one of the satellite towns in the Federal Capital Territory (FCT).

DiamondXtra is an interest-yielding hybrid account which allows deposit of both cash and third party cheques. 

The DiamondXtra initiative was launched in July 2008 by the bank to encourage savings and reward its loyal customers.

Adogu stated that the DiamondXtra reward scheme has been the cornerstone of the bank’s commitment to show appreciation and give back to loyal customers. 

She said, “With each passing season, this being the 15th, the initiative has grown from strength to strength, achieving incredible milestones along the way.

“As we launch the fifteenth season of the DiamondXtra reward scheme, we are overwhelmed with gratitude and pride. The resounding success of past seasons has been made possible by the unwavering support of our esteemed customers and the unparalleled dedication of our exceptional team.”

She noted that to date, the bank had rewarded more than 26,000 customers with over N6.35 billion, adding that it was a testament to the true value of the scheme.

 “Our steadfast commitment to innovation and excellence has been the cornerstone of our triumph. Despite challenges and attempts by competitors to imitate our rewards scheme, DiamondXtra remains unrivalled in the industry. 

“Our dedication to offering the best reward scheme has only been strengthened each passing year. In Season 15, we are delighted to announce that 8,448 customers will be rewarded with a grand total of N135 million! 

“These rewards will be distributed across various categories, including Loyalty rewards, Regional Draws, Regional Onsite Draws, Free Digital Marketing Training, and Digital Cluster Draws,” Adogu said.

According to her, to ensure transparency and accountability, Access Bank had enlisted the oversight of regulatory bodies such as the National Lottery Regulatory Commission and the Federal Competition and Consumer Protection Commission (FCCCPC), who diligently monitor these draws.

“With your support and the collective efforts of our passionate team, we are confident that Season 15 will surpass all previous records and set new standards for excellence. 

“This season, we renew our commitment to empower our customers, foster financial growth, and continue to be the catalyst for their dreams,” Adogu stressed.

In her remarks, a deputy director at the National Lottery Regulatory Commission (NLRC), Mrs. Chinyere Anyika, said her organisation was delighted to partner with Access Bank.

Urging all stakeholders to take advantage of the rewarding scheme, Adogu assured that it is legally licensed by her agency.