Advertising Agencies Promise More Participation in 2023 LAIF

Raheem Akingbolu

The newly inaugurated Chairman of the Lagos Advertising and Ideas Festival (LAIF), Management Board, Jay Chukwuemeka, has assured that this year’s edition, slated for November, would be unique and more inclusive as the board is determined to encourage more member agencies to participate. LAIF is a brainchild of the Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria.

Speaking at the inauguration of the new management board for the award, the chairman said the theme for this year’s edition, ‘A new LAIF’, signifies a pivotal moment in the industry’s evolution as it hopes to celebrate the hard work, passion and dedication of creatives around the country.

While acknowledging the brilliant works of the previous board, he noted that the present leadership is committed to bringing about a lot of transformation that harmonizes the LAIF brand with the clear vision of its founders and future goals.

Earlier in his remarks at the Press Conference, AAAN President, Steve Babaeko noted that the LAIF Awards remains a veritable platform to celebrate creative excellence and showcase the exemplary works of agencies in the industry. He said this year’s award is quite symbolic as it coincides with the 50^th Anniversary celebration of the advertising professional body in Nigeria.

He commended the members of previous LAIF boards for their efforts over the past 17 years to keep the tradition going and ensure that the pipeline of talents in the industry keeps growing.

Also speaking, the immediate past chairman of the LAIF Management Board, Lanre Adisa, expressed great satisfaction with the awards’ impact on the industry over the last 17 years. He looks forward to a beautiful experience at the forthcoming edition.

“I feel very happy and proud to be part of the awards scheme that has brought a lot of innovations to the advertising profession. I am happy to have contributed my quota in raising the bar for the awards. LAIF Awards will always be topmost on my mind,” Adisa said.