Wema Bank, Selar Partner to Empower Africa’s Creative Economy

Wema Bank has partnered with Selar, Africa’s largest creator platform, to empower African creatives and bridge the prevalent gaps in the African creative space. The bank in a statement said the partnership has birthed a power-packed webinar titled, “The Digital Economy and the Future of Work,” a learning and problem-solving webinar aimed at helping Africans—especially Nigerian—creators to maximise their potential and leverage available resources to transform their creativity into sustainable streams of income.

According to a survey conducted by Selar, one in every four creators is an employer, a testament to the potential for creators not only to earn but to create job opportunities, thus bolstering the African Creator Economy as a stable and lucrative source of income.

Head of Innovation & Corporate Transformation at Wema Bank, Solomon Ayodele and one of the speakers at the event, commended the bank’s commitment to innovation, recounting the bank’s storied history of resilience and technological advancement. He affirmed Wema Bank’s dedication to equipping its customers with practical knowledge to help them monetize the digital sphere effectively.

According to the C.E.O. of Selar, Douglas Kendyson the dream is for the partnership to mark the beginning of a strong network of groundbreaking initiatives from both powerhouses—Wema Bank and Selar—to revolutionise the creative space in Africa and build more jobs for Africans all over the world.