X3M Ideas Wins Silver, Bronze at Lisbon International Festival

Raheem Akingbolu

Leading Nigerian Advertising Agency, X3M Ideas, has done Nigeria great again by clinching two notable awards in the 2023 edition of Lisbon International Advertising Festivals Group.

The agency, which recently broke the record of being the first Nigerian agency to win at Cannes Advertising Festival in France, was at the weekend in Portugal pronounced winner in Health and PR categories.

According to the jurors at the festival, X3M’s Wellness Campaign; ‘The Soul Life Expectancy -the Extra Step Initiative’ and its Digital & Mobile Government & Politics; ‘Vote for Your Future -Vote for Your Future’, won Silver and Bronze respectively.

The organisers further stated that entries for the award which opened in April attracted diverse campaigns from many agencies across the world, adding that works were evaluated by a Panel of Juries and a Panel of Curators.

In the words of the CEO of the Lisbon Awards Group, the entity that owns the Lisbon International Advertising Festivals Group, “Our goal is to reward the best in the world, but also the best works of each region and give an opportunity to all creatives to show their work and all their creativity. The strands of the festival were extended to Health and PR, besides AD because we believe that the Health Advertising Industry has a very important and fundamental role in our society and we want to give it the prestige it deserves. The PR strand follows somewhat the same path and aims to reward the best works and agencies that work daily in the communication process of a brand.”

Speaking on the new achievement, CEO of X3M Ideas, Steve Babaeko, expressed his gratitude to the agency’s clients and team members for their support and hard work.