Beauty West Africa: Over 250 Exhibitors to Storm Lagos

Over 250 exhibitors from about 50 countries will feature at the 2023 Beauty West Africa from November 28 to 30 at the Landmark Centre in Victoria Island, Lagos.

The organisers have said this year’s edition will be the largest beauty and cosmetics exhibition ever in Africa.

China will host a pavilion with over 30 companies represented. Joining China with country pavilions will be South Africa and Pakistan. The Cosmetic Dealers Association of Ghana will bring a delegation.

The Exhibition Manager, Ken Baber, said: “Beauty West Africa is set to be the biggest and best edition of this exhibition to date.

“The return of Chinese exhibitors, for the first time since 2019, and the participation of exhibitors worldwide featuring new, innovative products promises to make this an inspiring event.

“We cannot wait to welcome you to Lagos for what will be Africa’s premier professional beauty trade show,” he expressed.

Baber noted that exhibitors have demonstrated the value they see in attending Beauty West Africa, with more than 85 per cent of exhibitors rebooking onsite.

According to Skin Royal Cosmetics Brenda Huet, a 2022 exhibitor from France, they wanted to begin exporting to West Africa, and the decision to participate at BWA was a no-brainer.

She added: “I have networked with many distributors, one of which has already placed a large order. I am delighted.”

To help exhibitors, whether new or returning to Beauty West Africa, BtoB Events offers a range of support packages.

“We will help you every step of the way. From visas to hotels, from SIM cards and Wi-Fi to stand build and design,” says Baber.

“We want you to be able to connect with the region’s largest importers, retailers, and distributors who are looking for new suppliers to represent.”

There will also be a special focus on Nigerian beauty and cosmetics Small and Medium Enterprises (SMEs) and entrepreneurs.

With more than 4,500 visitors expected, the conference running alongside the exhibition, as well as seminars, demonstrations, and tutorials, allows exhibitors to showcase new products and highlight beauty trends and techniques to a vast audience.

Beauty West Africa is organised by BtoB Events, which runs the most extensive portfolio of trade exhibitions across the African continent.