JAN, Foundation, Firm Partner to Promote Financial Literacy in Nigerian Elementary schools

Junior Achievement (JA) Nigeria, Prudence Foundation, and Prudential Zenith Life Insurance are in partnership to promote financial literacy education among 10,000 pupils in 100 elementary schools in Nigeria.

This is the fourth edition of the partnership between Prudence Foundation and Prudential Zenith, in collaboration with JA Nigeria, to implement the financial literacy programme tagged ‘Cha-Ching’, which will run from October 4th to December 9th.

Prudence Foundation, the community investment arm of Prudential Plc in Asia and Africa developed Cha-Ching, which primarily targets primary 4 and 5 pupils between ages 9 to 11 years.

The programme, which employs a six-lesson, web-based curriculum using a teacher-led model, focuses on teaching pupils money management skills and attitudes using four key financial concepts: earn, save, spend and donate.

JA Nigeria will be working with the foundation and firm to train 10,000 young people in 14 regions with the support of 120 teachers in 100 schools this year.

Foluso Gbadamosi, the Executive Director of JA Nigeria, stated that by imparting crucial financial skills to young learners, they are equipping them to make informed decisions throughout their lives, steer clear of financial pitfalls, and seize opportunities for growth and wealth.

She added that each child they empower with financial knowledge represents a step toward a more financially secure and prosperous future for all.

“I anticipate witnessing the remarkable growth and accomplishments of our young financial leaders,” Gbadamosi said.

For the Executive Director of Prudence Foundation, Marc Fancy, they are delighted to continue the success of their partnership with JA Nigeria to implement the Cha-Ching programme.

He stressed that providing children with solid foundations and an understanding of finance at an early age will better equip them to navigate a more successful financial future.

“It is fantastic to see this programme grow in Nigeria. With more teachers trained, there is greater sustainability and continuation on this important and necessary topic,” Fancy said.

Also the Chief Executive Officer (CEO) of Prudential Zenith Life, Chuks Igumbor, said they believe that the knowledge of financial management should be nurtured at an early age to teach children how to make wise life-changing financial decisions.

“Poor financial decision-making in adulthood often finds roots in poor access to financial literacy from a young age,” Igumbor said.

He was optimistic that the odds will improve for the pupils as a result of the programme, and that the use of the knowledge will help them grow into financially literate adults.