Ride-hailing Company KabuKabu Launches #KayodeisComing Campaign

KabuKabu, a leading ride-hailing app company committed to providing safe, reliable, and affordable transportation solutions, has launched a campaign to introduce its customers to the drivers that power its services.

The campaign, dubbed #KayodeisComing, has already generated a significant buzz on social media.

According to Okereke Fellowship, the company’s product marketing manager: “At the heart of KabuKabu is our amazing network of drivers, and #KayodeisComing is our way of celebrating them. Through this campaign, we want to foster a sense of community and appreciation among our riders and drivers.”

He expatiated further that the #KayodeisComing campaign is a multidimensional promotion whose main peg is driver spotlights, which is inspiring stories of Kabukabu drivers on social media platforms.

The stories are meant to show the human angle of the Kabukabu community and will profile the people, from single parents working hard to support their families to aspiring entrepreneurs who are all working as drivers.

The campaign, according to the marketing manager, will also feature interactive challenges, which he describes as “engaging challenges, event raffle draws and contests” that will encourage riders to share their own experiences with KabuKabu drivers, thereby creating a sense of community and camaraderie among passengers and drivers alike.

“KabuKabu encourages everyone to join the conversation on social media using the hashtag #KayodeisComing and share their experiences, stories, and moments with drivers. By participating, riders can not only win exciting prizes but also become a part of a movement that celebrates the unsung heroes on the road,” Okereke added.

Other features of the highly-publicised campaign will include exclusive offers in the form of special promotions and discounts for users participating in the campaign.
The campaign will be rounded off with a special event raffle draw activation at the AMAA Awards 2023, to celebrate Kabukabu’s new riders, which will be live-streamed to allow participants to connect virtually.