Olawale Babadina: The rising star reshaping marketing landscape in Nigeria using data
In the ever-changing world of marketing, a powerful alliance has emerged between data and creativity, fundamentally transforming how businesses grow and thrive. As technology continues to advance, data’s role in shaping marketing strategies has become increasingly crucial.
This dynamic blend is not only redefining marketing practices but is also driving unprecedented growth across various sectors in a fast-paced digital economy.
Olawale Babadina, a full member of the Institute of Data and Marketing Association, a visionary at the
forefront of reshaping the marketing landscape using data and AI technology, this forward-thinking leader is setting the stage for a future where data, customers, and cutting-edge tech take center stage.
“The days of relying solely on intuition and educated guesses in marketing are over. Now, data dominates the landscape, offering deep insights into consumer behavior, preferences, and emerging trends,” said Olawale Babadina, founder of Mowsix, an initiative that pioneers the path for businesses to unlock the full potential of their marketing data for growth.
To fully harness the power of data in marketing, businesses must adopt a data-driven culture that reaches every part of the organisation. This involves investing in the right tools and technologies, training marketing teams, and encouraging a mindset that values data-driven insights and
decision-making. Mowsix offers services from setting up tracking and ethical gathering of user data to
making meaningful interpretation of the data to help businesses make data driven decisions.
He added “Data provides the foundation for marketing decisions, but it’s the creative spark that turns insights into engaging campaigns, captivating content, and memorable brand experiences. The right mix of data-driven insights and creative thinking can create marketing magic that helps businesses stand out.”
Mowsix not only helps businesses unlock the full potential of integrating data and marketing to realise
growth, it also has plans to expand its services by offering in depth training to individuals, businesses who are interested in learning and applying data analysis in marketing.
The curriculum crafted includes SQL (a database query language), Google Big query, a data warehousing tool and Python programing language. A skilled internal instructional team will deliver the training using practical case studies and hands-on projects.
As technology continues to advance and data volumes grow, the possibilities for data-driven marketing in Nigeria are limitless. Olawale Babadina is working with other Nigerian data analysts
to foster a data driven decision making culture for business in Nigeria.
