SARA Partners Assembly Hub

for ‘The Creative Class’

SARA by Wema, in an exciting collaboration with Assembly Hub, has launched ‘The Creative Class’, a groundbreaking business accelerator programme that promises to upskill and empower budding entrepreneurs in Africa’s vibrant fashion industry.

According to a statement from Wema Bank, “this intensive 4-week accelerator programme is designed to provide crucial business support, mentorship, and peer learning opportunities for both emerging and established entrepreneurs, aged 21 to 35.” The Executive Director, Retail and Digital Wema Bank, Tunde Mabawonku, emphasised the bank’s dedication to women’s entrepreneurship, stating, “At Wema Bank, we understand that women’s entrepreneurship is the lifeline for economic growth. This commitment is evident through initiatives like SARA, aligned with our mission to empower young entrepreneurs.”

‘The Creative Class’ is set to transform the fashion landscape by nurturing fresh talent and scaling up innovative ideas. The programme boasts an array of comprehensive masterclasses taught by industry experts, hands-on business modeling workshops, and intensive pitch readiness training.

Entrepreneurs participating in ‘The Creative Class’ will have the opportunity to compete for a substantial reward. A total of N2,500,000 in Cash Grant Awards (N500,000 NGN each for the top five finalists) will be disbursed to accelerate the growth of the winning startups.

This programme will be both physical and virtual. While physical classes will be held at Purple Academy in Ilupeju, offering a conducive environment for learning and networking, the virtual component ensures accessibility and flexibility for participants.