NIMN Partners LBS to Drive Research on Data, Diaspora Investment 

Raheem Akingbolu and Ugo Aliogo

The National Institute of Marketing of Nigeria (NIMN), has entered into a partnership with the Lagos Business School (LBS) to drive research on data, diaspora investment and capacity building that will enhance businesses and economic growth.

Announcing the partnership yesterday in Lagos, the President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang, said the marketing industry contributes largely to the Gross Domestic Product (GDP) of the country, adding that the entire estate that marketing as a profession is sitting on is huge.

He said the partnership with LBS is strategic, as it will enhance the entire business ecosystem and the economy at large.

“We are setting up what you would call NIMN diaspora and we are already putting a framework together. It’s about how our members and also marketers of Nigerian origin and African origin who are in diaspora, will be able to find a way to impact those back home,” he said.

The Chief Marketing Officer at LBS/Pan Atlantic University (PAU), Nsima Ogedi-Alakwe, said this partnership would transform marketing profession in Nigeria, drive professionalism and ethical ways of doing business in the areas of research and capacity building, which will drive the growth that is desperately needed in the nation’s economy.

According to her, those who have left the country are gaining knowledge and transferring it to Nigeria, which she said is also drawing foreign partnership and investment into the country in the area of trade, collaboration, skills development and education.

On his part, Professor of Marketing at Lagos Business School (LBS), Uchenna Uzo, said the field of marketing is really at a stage in Nigeria and Africa where it is about to explode in a positive direction.