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Sueiman Harps Improved Infrastructure for Nigeria’s Tourism Industry Growth
Nume Ekeghe
Managing Director and Chief Executive Officer of Sterling Bank Limited, Mr. Abubakar Suleiman has urged that the essential requirements for driving the growth of Nigeria’s tourism industry include addressing infrastructure challenges, fostering positive narratives about Nigeria, and active advocacy by industry stakeholders.
Suleiman made these remarks during Sterling Bank’s observance of World Tourism Day in Lagos over the weekend, held under the theme “Tourism and Green Investments.”
In a statement, Suleiman identified three primary impediments hindering the advancement of Nigeria’s tourism sector. Firstly, he stressed that individuals interested in travelling for tourism must have essential amenities readily available. Secondly, he emphasised the importance of safeguarding tourists from any imperfections or deficiencies while simultaneously exposing them to inspiring aspects of the country. Lastly, he highlighted the critical role of stakeholders in advocating for an enabling environment for the tourism industry.
He said, “The way we portray our homeland is a powerful tool and the moment we begin highlighting its positive attributes, tourists will be more inclined to visit.”
Suleiman also stressed the necessity of comprehensive discussions among trusted parties to curate the entire journey for tourists, from the moment they search for Nigeria on Google to their experiences at renowned destinations like Nike Arts Gallery and Olumo Rock.