MTN Partners Adbot to Offer Automated Digital Ad Services to SMEs

Emma Okonji

MTN Nigeria and Adbot, an ad-tech company, have announced a partnership to bring MTN’s Thryve Google Ads services to all SMEs on the MTN network.

The collaboration empowers SMEs to enhance their online visibility, taking advantage of the Thryve Google Ads Bundle, which provides 1Gigabyte of data, a minimum of 10 website conversions and 500 ad views on Google: tackling a key challenge SMEs face – access to new markets. The proposition aims to support SMEs in maximising their online presence and reaching a broader audience.

The platform enables efficient Google ad campaign management, driven by simple inputs from business users like target location, keywords and ad copy. Adbot’s system extends these inputs, launches campaigns, and leverages machine learning for continuous optimisation, ensuring optimal click-through rates at minimal costs. MTN, in partnership with Adbot, levels the playing field, making effective Google Ads accessible to businesses of all sizes in Nigeria.